The authenticity of moissanite rings as recommended by Internet celebrities

When Internet celebrities recommend moissanite rings, their authenticity needs to be carefully considered from multiple perspectives:

The contradiction between price and quality: The prices of moissanite rings vary significantly, ranging from tens of yuan to thousands of yuan. Low-priced products may have material issues, such as passing off zircon as moissanite or using alloy ring Settings instead of 925 silver. Zircon has a relatively low hardness. After wearing it for a period of time, it is prone to scratches and loss of luster, while alloy ring Settings may cause allergies or fading.

The authority of the certificates is questionable: Some moissanite rings recommended by Internet celebrities may come with so-called "certificates", but these certificates are not issued by authoritative institutions. For instance, GRA certificates are often mistakenly regarded as authoritative certifications, but in fact, they are fundamentally different from GIA certificates. Consumers need to carefully distinguish the authenticity and authority of the certificates.

Misleading concepts of imports: Some merchants take advantage of consumers' trust in "imported" products, claiming that their moissanite is of imported quality. However, the vast majority of moissanite on the market is domestic. The so-called "imported" might just be a marketing gimmick, and its actual quality has not significantly improved.

The tricks of live-streaming sales: In live-streaming sales, some hosts create a sense of urgency by means of "time-limited discounts" and "limited-time flash sales", inducing consumers to make impulse purchases. Consumers tend to overlook quality issues due to price discounts without fully understanding the product information.

The lack of after-sales guarantee: The moissanite rings recommended by Internet celebrities may have hidden dangers in terms of after-sales service. Once a product has quality issues, consumers may face difficulties in safeguarding their rights, especially when the responsibility division between Internet celebrities and merchants is not clear, making it hard for consumers' rights and interests to be effectively protected.

Limitations of professional knowledge: Some Internet celebrities have insufficient professional knowledge about moissanite and may exaggerate its advantages or conceal its disadvantages during the recommendation process. For instance, although moissanite has a strong fire, some consumers may prefer the understated luster of diamonds, and Internet celebrities may not have fully explained this point.